Both Honda and Nissan are exploring a potential merger to navigate the fierce competition in the rapidly evolving electric vehicle landscape, reflecting a significant strategic shift.
As both companies have been struggling with profit margins and pressure from Chinese EV manufacturers, this potential merger could streamline operations significantly.
Insiders believe a merger could form a holding company that integrates Mitsubishi Motors, which could reshape the global automotive landscape in response to industry challenges.
The combined operations of Honda and Nissan could bolster their market position, as they face pressure in China’s $90 billion EV market where local brands are thriving.
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