Alex Simpkin, chief executive of CDS, stated, "We're fully committed to retaining the best of Homebase's heritage while introducing the broader product range and value that customers expect from us as the Range." This highlights the company's focus on preserving crucial aspects of the Homebase brand while integrating new offerings.
CDS's acquisition of Homebase follows their earlier purchase of the Wilko brand, showcasing a strategic expansion that may position the company favorably for future growth objectives. Simpkin noted, "substantial investments in infrastructure have prepared us for the next phase of growth."
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