A High Court ruling against Sky Betting & Gaming highlights unlawful practices in data collection and profiling of a recovering gambling addict. The court found that Sky Betting had no legal basis for gathering personal data through cookies for targeted marketing, emphasizing heightened obligations for consent in online gambling contexts. The judgment reinforces that consent should be clear and informed, particularly for vulnerable populations, and poses significant implications for the online gambling sector that could affect numerous companies engaged in similar practices.
The High Court ruled that Sky Betting acted unlawfully in collecting and using personal data for profiling, highlighting the need for valid consent especially in risk-prone environments.
The judgement asserted that online gambling providers have heightened obligations to obtain valid consent due to the impairments caused by gambling addiction.
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