The collaboration between HIDDEN.NY and ASICS at this year's Sole DXB festival offers an immersive pop-up experience, merging fashion, design, and interactive elements in a unique desert setting.
At the center of this collaboration is the Gel Venture 6 Shield, an exclusive, limited-edition sneaker designed with a minimal aesthetic that is expected to resonate with collectors.
To enhance the experience, purchases of the exclusive sneakers include a unique fossil souvenir, linking modern sneaker culture with geological themes in an innovative way.
Attendees can actively engage in the event through workshops like screen-printing, where participants can design their own T-shirts, further blending creativity with shopping.
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