Hershey Co. acquires candy with 'shocking flavors' and powerful social media presence

YouTuber Maxx Chewning, of Texas, is the man behind the brand with the goal "to invigorate the sour candy category with a distinctive product that combines shockingly sour flavors with innovative branding."

"The acquisition of Sour Strips expands Hershey's offerings within our growing sweets portfolio with a product that is beloved by consumers," said Mike Del Pozzo, president of Hershey's U.S. Confections in a statement.

"Our partnership with The Hershey Company represents a significant step in our mission to innovate and set new standards within the Confection category," Chewning added.

Five years ago on a YouTube promo, Chewning shared Sour Strips would be the best sour candy "you ever had in your entire life."

Read at pennlive