On February 9, the Super Bowl will feature a Dove commercial featuring H.E.R. that aims to empower young female athletes. Highlighting the fact that nearly half of girls who quit sports face body image criticism, the campaign promotes confidence through an uplifting re-recording of "Born to Run." H.E.R., a strong advocate for this cause, reflects on the importance of supporting young girls in sports, especially amid the pressures of social media. The commercial, set to a powerful soundtrack, encourages girls to embrace sports and their bodies.
"Once you stop pedestalizing the moment and thinking that you're undeserving, unworthy, or not supposed to be there - reframe it as you're already there, so you might as well have fun and embrace it."
"I am a huge Bruce Springsteen fan, but I was really moved by this mission and campaign to encourage young girls. Especially in this new age of social media, it's so important for us to pour into young girls."
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