Haliey Welch, known as the "Hawk Tuah" girl from a viral TikTok, achieved significant success with her podcast "Talk Tuah," outpacing top podcasts. However, her involvement in a failed cryptocurrency scheme, $HAWK, caused a rapid downfall. After a severe market crash and legal troubles with investors, production of "Talk Tuah" ceased. Welch's public response aimed to reassure fans of her commitment to transparency and accountability, but further controversy ensued with the leak of a new episode. This situation underscores the risks influencers face in avoiding questionable ventures that can damage their careers.
At one point, as Bloomberg reports, "Talk Tuah" overtook reigning podcasts including NPR's "This American Life" and Jason and Travis Kelce's "New Heights."
But following Welch's disastrous launch of a dubious cryptocurrency meme coin called $HAWK, the roof came crashing down.
I take this situation extremely seriously and want to address my fans," said Welch, expressing her intent to cooperate with those affected.
The mess highlights a colossal and largely self-inflicted fall from grace, which could've easily been prevented.
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