In a creative new whisky campaign for Glenmorangie, Harrison Ford, directed by Joel Edgerton, showcases a mix of humor and character as he dons a kilt and embarks on an adventure. The series, called "Once Upon a Time in Scotland," allows Ford to portray a more vulnerable side, in contrast to his typical gruff persona. Edgerton highlights the importance of building trust with Ford, leading to authentic moments of reflection and warmth throughout the campaign, revealing the actor's emotional depth wrapped in his usual prickly exterior.
As for how Edgerton got Ford to wear a kilt, it all came down to building trust.
Edgerton discovered that Ford has an emotional softness and a sensitivity and a humanity that he then covers with this sort of prickly outside.
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