The highly anticipated Grand Theft Auto 6 is projected to launch in Fall 2025, but specifics on pre-orders and pricing remain undisclosed. Analysts speculate that while some hope for a price tag between $80 to $100, most industry experts agree Rockstar will maintain the traditional $70 pricing for its base game. The analysts warn that raising the price significantly could lead to player backlash and complicate the transition from GTA 5's online platform, emphasizing the importance of keeping switching costs low for a successful launch.
"Most huge AAA games already charge $100 (sometimes more) in the first 3-7 days before launch, but they call it 'early access' and slap 'collector's edition' in the name."
"GTA 6 is going to be a cultural phenomenon and could bear a $100 price point, but player backlash would be significant…"
"One of the major challenges for GTA 6 is convincing players to jump ship from GTA 5's online component, so creating a needlessly higher switching cost would not be wise here."
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