"The aim of the product is really to transform the traditional punching bag.... We want to transform it in several ways to turn it into a full-scale, at-home boxing and fitness coach for the whole family for $150 a month," co-founder and CEO Léo Desrumaux told TechCrunch.
"That's the beauty of our technology. We mostly use light, and you'll never break light," Desrumaux said, emphasizing the safety and innovation behind using a projector for their device.
Growl plans to start accepting pre-orders in April 2025, with the first units being delivered a year later, highlighting the product's development timeline.
The frame includes one of the most important components of the device, a 4K projector. It can project a human-sized coach on the boxing bag and various metrics on the wall.
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