The rebranding of Greenwich to GreenWitch includes temporary changes to street signs and attractions, enhancing the film's marketing campaign and engaging local visitors.
Mayor Jit Ranabhat unveiled a plaque in the GreenWitch Foot Tunnel, marking the launch of the borough’s clever and playful renaming for the film.
Visitors to GreenWitch can pick up maps at the Tourist Information Centre for a walking trail that highlights the area’s renamed attractions and events.
The renaming showcases the creative marketing tactics leading to the release of 'Wicked,' blending local culture with cinematic allure.
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