In 2022, Bardstown Bourbon Company acquired Green River Distilling Co., which is now gaining prominence in the whiskey market and motorsports. They partnered with singer Dierks Bentley to create a bourbon and are expanding distribution. A highlight will be their NASCAR sponsorship with NY Racing Team's No. 44, driven by J.J. Yeley, for the upcoming Daytona 500. This marks Green River's entry into motorsports, historically intertwined with whiskey and Prohibition. Alongside the sponsorship, Green River plans to launch a national advertising campaign to enhance visibility.
I couldn't be more excited to team up with Green River Whiskey for this monumental Daytona race. We are ready to take on the challenge.
NASCAR and whiskey have a long shared history, with racing tied to Prohibition-era bootlegging, where quick driving skills were essential.
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