"The startup's software automates tip pooling, compliance, and payments, giving employers transparency while helping staff receive earnings faster and more fairly. The founders' inspiration came from their experience in the United States, where structured tip management proved to boost morale and retention. In the UK, they saw operators "drowning in admin" - using sprawling Excel sheets to manage tronc systems while facing rising National Insurance costs and new legal obligations."
"Potter said the service sector's outdated tipping systems were "failing both workers and employers." "Frontline workers are the backbone of the service economy, yet they remain under-served by outdated systems that make tipping opaque, distribution slow, and compliance a headache for employers," he said. "With the shift to a cashless society and the new Employment (Allocation of Tips) Act, fair and transparent digital tipping has become essential.""
"The new legislation, introduced in 2024, mandates that all tips must go directly and transparently to workers, sparking demand for compliant, automated solutions like Grateful. Grateful's technology integrates digital tipping, tronc management, and worker money tools in one system, reducing manual work for businesses while giving staff real-time visibility into their gratuities. The platform has grown 400% year-on-year, with over 50,000 users and partnerships with leading hospitality tech providers including Toast, EposNow, Deputy, and PayCaptain."
Grateful, a Harrogate and London-based fintech founded in 2022 by Mason Potter, Jarrod Potter and Damian Guy, raised £1.5 million in seed funding from Calculus Capital. The company offers automated tip pooling, tronc management, compliance and payments to simplify tip distribution in a cashless economy, increase transparency, and accelerate worker earnings. The founders drew on US experience with structured tip management to improve morale and retention. New UK legislation introduced in 2024 requires transparent allocation of tips, increasing demand for automated solutions. The platform has grown 400% year-on-year, serves over 50,000 users, and integrates with major hospitality tech providers.
Read at Business Matters
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