The investigation will assess Google's position in search and search advertising services and how this impacts consumers and businesses, including advertisers, news publishers, and rival search engines.
The DMCCA, which came into force on Jan. 1, is designed to regulate the behaviour of major digital firms with significant market power in the country.
The CMA will look at whether it is using its position to prevent innovation by others, such as withholding resources or designing AI services to limit competing search engines.
The DMU can make 'pro-competition interventions' that will actively address a company's advantages before anti-competitive practices occur.
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