In an intriguing development, Google is currently conducting tests to display local ads in the local pack without the accompanying review stars that typically characterize such advertisements. This change has caught the attention of observers, notably Anthony Higman, who shared his findings on X, demonstrating this unusual behavior with screenshots that he captured. It raises questions about the implications of this test on local advertising and consumer trust.
While review stars have become a staple feature for sponsored results in the local pack, Google's decision to experiment with their removal prompts a discussion on user engagement and advertising effectiveness. This could suggest a shift in strategy, aimed at either improving user experience or a response to feedback regarding the visibility of businesses without review scores.
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