Google Showing Competitor Ads Above Local Reviews
Briefly

Google has inserted ads from competitors directly above the reviews section of local listings, causing confusion among consumers and complaints from businesses.
Numerous clients have reported receiving calls meant for competitors due to Google’s ads, where consumers mistakenly believed they were calling the brand they searched for.
Forum discussions reveal a common frustration among business owners, with Google displaying competing Local Services Ads in the middle of their own profiles.
The increase in competition on Google's platform has led to higher than usual CPC costs for many brands, straining budgets and marketing strategies.
Read at Search Engine Roundtable
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