There's been intense SEO community chatter about significant ranking changes on Google, indicating ongoing volatility that has persisted since early October. This unpredictability in rankings can hamper organic traffic, as noted by several site owners.
Comments from webmasters highlight drastic drops in organic traffic, with reports of sites seemingly vanishing from SERPs altogether and category pages with minimal data achieving high rankings inexplicably.
There’s also been observation of competing websites fluctuating in rankings on an hourly basis, illustrating the unpredictable and stress-inducing nature of current Google algorithm updates. This persistent turmoil has kept SEO experts and website owners on edge.
Since the August 2024 core update, which completed early September, volatility has not settled down. Significant ranking movements have occurred repeatedly, affecting site visibility leading to serious implications for business around peak traffic times.
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