John Mueller emphasized that SEOs and site owners are wasting their time by disavowing 'toxic' links, criticizing it as a 'billable waste of time' in a recent discussion.
He pointed out that the notion of needing to disavow links is outdated, arguing that Google has consistently communicated that such actions are often unnecessary.
Mueller also mentioned that unless a site faces a manual action, there's no compelling reason to disavow links, adding that this message has been reiterated multiple times.
He humorously suggested that while SEOs might want to bill clients for disavowing toxic links, they probably should not pursue that avenue.
Collection
[
|
...
]