""disruptive" breakup "would harm the thousands of European publishers and advertisers who use Google tools to grow their business.""
""changes we made in 2017 have proven successful without intervention from the European Commission.""
Google rejected a breakup of its adtech business while proposing product changes aimed at addressing EU concerns. The European Commission's September decision found Google breached antitrust rules in adtech and indicated it could force divestiture if remedies prove unsatisfactory. Google argued that a breakup would harm thousands of European publishers and advertisers that rely on Google tools. A German court ordered Google to pay roughly €572 million to two price-comparison platforms for market abuse, a ruling Google rejects and attributes to fixes made in 2017. Brussels is preparing a new probe into alleged demotion of news outlets in search results.
Read at Semafor
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