"Google proposed a number of changes in the €2.95B EU antitrust fine over its ad technology. The changes include changes to Google Ad Manager and increasing the interoperability between its tools. Google still plans to appeal the ruling. Google wrote, "As required, we have submitted our compliance plan..." They did a similar thing with the US monopoly case, offering its own remedies."
"Here, in the EU ad tech case, Google proposes the following changes: (1) Give publishers the option to set different minimum prices for different bidders when using Google Ad Manager. (2) Increasing the interoperability of its tools to give publishers and advertisers more choice and flexibility. Google of course added, "Our proposal fully addresses the EC's decision without a disruptive break-up that would harm the thousands of European publishers and advertisers who use Google tools to grow their business.""
Google proposed a set of changes in response to a €2.95B EU antitrust fine tied to its ad technology. Google submitted a compliance plan as required and still plans to appeal the ruling. Proposed measures include allowing publishers using Google Ad Manager to set different minimum prices for different bidders and increasing interoperability across Google ad tools to provide more choice and flexibility for publishers and advertisers. Google referenced a similar approach in a US monopoly case and argued the remedies avoid a disruptive break-up that could harm thousands of European publishers and advertisers.
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