"People walk next to a Google icon in Beijing on November 12, 2025. ADEK BERRY / AFP Google on Friday, November 14, announced changes to its advertising services to avert the risk of a breakup, two months after Brussels hit the US giant with a massive fine. The European Commission slapped a €2.95 billion antitrust fine on Google for favoring its own services in September, giving the company 60 days to resolve the issues raised."
""Our proposal fully addresses the decision without a disruptive break-up that would harm the thousands of European publishers and advertisers who use Google tools to grow their business," a Google spokesperson said. Despite agreeing to the adtech changes, Google said it still disagreed with the EU decision. Brussels will now assess the commitments - which come as the bloc treads a line between its determination to enforce its tech rules and its wariness of further provoking Trump."
"The EU has set its sights on Google. Only a day before Google's announcement, the commission launched a new probe into the US company under its digital competition rules over suspicions it is unfairly pushing down certain news outlets in search rankings. Google also faces scrutiny over its advertising services in the United States. A US federal judge earlier this year decided against Google over its adtech practices."
Google announced changes to its advertising services on November 14 to avert the risk of a breakup after the European Commission imposed a €2.95 billion antitrust fine for favoring its own services. The commission gave Google 60 days to resolve the issues raised. The penalty prompted a rebuke from US President Donald Trump, who threatened fresh tariffs on the EU, and Google said it will appeal. Google said its proposal addresses the decision without a disruptive break-up and still disagreed with the EU finding. Brussels will assess the commitments while also launching a new probe into search rankings, and Google faces parallel US legal scrutiny over adtech remedies in a Virginia case.
Read at Le Monde.fr
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