"The European Commission has fined Alphabet's Google (GOOG) €2.95 billion, or about $3.2 billion, for what it calls abuse in its online advertising business. The case centers on what regulators describe as "self-preferencing," where Google gave its own ad services an edge over rivals. Google now has 60 days to explain how it will comply, or face the possibility of more decisive action, which could include a forced sale of parts of its ad unit."
"European competition chief Teresa Ribera said the remedy must be "both necessary and proportionate" to stop the conduct. She noted that "at this stage, it appears that the only way for Google to end its conflict of interest effectively is with a structural remedy, such as selling some part of its Adtech business." This follows a €4.12 billion fine issued in 2018 over Google's Android mobile system."
"Lee-Anne Mulholland, the company's global head of regulatory affairs, added that "it requires changes that will hurt thousands of European businesses by making it harder for them to make money." Trump Threatens Tariffs in Reply Shortly after the decision, U.S. President Donald Trump posted on Truth Social, criticizing the fine as "very unfair." He argued that Europe's approach "cannot let this happen to brilliant and unprecedented American ingenuity.""
European Commission fined Alphabet's Google €2.95 billion for abusing its online advertising business by self-preferencing its own ad services over rivals. Regulators require Google to explain compliance within 60 days or face further action, potentially including forced sale of parts of its ad unit. European competition chief Teresa Ribera said remedies must be necessary and proportionate and suggested structural remedies, such as selling parts of Google's Adtech business. Google said it will appeal, called the penalty unjustified, and warned that required changes would harm thousands of European businesses. U.S. President Donald Trump criticized the fine and threatened a possible trade probe and tariffs.
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