"The European Commission has waged a €2.95 billion (~$3.5 billion) fine against Google for "abusing its dominant position" in advertising technology. In its announcement, the Commission claims that Google's alleged anticompetitive practices have increased costs for advertisers and publishers, potentially raising prices for consumers as a result. The Commission has ordered Google to come up with a plan to stop its anticompetitive practices that it must submit within 60 days."
"In an emailed statement to The Verge, Lee-Anne Mulholland, Google's vice president and global head of regulatory affairs, called the decision about its ad tech services "wrong" and said that the company plans to appeal. "It imposes an unjustified fine and requires changes that will hurt thousands of European businesses by making it harder for them to make money," Mulholland said."
The European Commission imposed a €2.95 billion fine on Google for abusing its dominant position in advertising technology. The Commission said Google's anticompetitive practices increased costs for advertisers and publishers and could raise consumer prices. Google was ordered to submit a plan within 60 days to stop the practices or face remedies, which may include forcing sales of parts of its ad tech business. The Commission opened the ad tech investigation in June 2021 and raised divestiture as a possibility in 2023. The US Department of Justice also sought to break up Google's ad tech business on antitrust grounds. Google announced plans to appeal and called the decision wrong.
Read at The Verge
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