Google has agreed to intensify its actions against fake reviews in the UK following an investigation by the Competition and Markets Authority (CMA). The CMA emphasized the importance of trust in online reviews for both consumers and honest businesses. To comply, Google will enhance its detection and enforcement measures while penalizing businesses caught manipulating ratings with severe consequences. The CMA will monitor these changes over three years, and under new consumer laws coming in April 2025, can impose hefty fines for ongoing violations. This move aims to ensure the integrity of online reviews, which significantly influence UK consumer spending.
Google's agreement comes after the CMA found that fake reviews were undermining trust and putting honest businesses at a disadvantage.
In response to the CMA's concerns, Google will improve its detection of fake reviews and impose severe penalties on violators.
CMA chief executive Sarah Cardell stated the urgency of action against fake reviews to restore consumer trust and protect fair businesses.
The CMA will monitor Google's compliance for three years, ensuring that it imposes strict measures against fraudulent review activities.
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