Google is implementing changes to its Search features to comply with the E.U.'s Digital Markets Act, leveling the playing field for comparison sites.
Google aims to give equal prominence to results from comparison sites and direct suppliers, along with enabling detailed information display, like prices and images.
While testing a simplified search format, Google expresses reluctance to remove helpful features, emphasizing a commitment to balance trade-offs stemming from the Digital Markets Act.
Google's Director of Legal stated that constructive discussions and objective data are central to their approach in addressing the challenging implications of the Digital Markets Act.
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