The cinema landscape is experimenting with new portmanteau titles like Gladdington (Gladiator II and Paddington) and Glicked (Gladiator II and Wicked) to attract audiences.
Barbenheimer was a cultural phenomenon that demonstrated the potential of simultaneous releases to generate increased audience interest, leading to significantly higher box office returns.
Despite the risks and gimmicky nature of combining films into double bills, the trend is seen as a necessary tactic to revive cinema attendance in a struggling market.
Saw Patrol was an ill-fated example of this trend from last year, showing that while the concept is intriguing, not all cinematic pairings resonate with audiences.
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