Ericsson's research found that nearly one in four GenAI users would pay up to 35% more for guaranteed fast and secure connectivity for high-capacity applications, indicating a strong desire for elevated service quality.
The survey suggests a significant shift in user expectations, where 20% identified as 'assurance seekers,' indicating readiness to invest more in connectivity to benefit from enhanced performance during critical usage.
Interestingly, the study highlights that 35% of 5G smartphone users are interested in paying for differentiated connectivity, particularly for essential applications, challenging assumptions about user resistance to extra costs.
As GenAI applications proliferate, Ericsson predicts a 2.5-fold increase in smartphone users employing these technologies within five years, further driving the demand for dedicated connectivity.
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