"There's a new privacy emerging here, where it's far more convenient to either lie or not talk about it," John Gerzema noted, reflecting changing social dynamics related to voting.
Approximately 48% of Gen Zers admit to lying about their voting intentions, showcasing a generational divide in communication around political beliefs.
A surprising third of all respondents state they're less close to family members due to differing political opinions, emphasizing the impact of polarization.
In contrast to their secretive tendencies, Gen Z has embraced a TikTok trend where they humorously claim to be "canceling out" their relatives' votes.
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