John Landgraf discussed the curation process at FX, emphasizing that it involves finding a unique voice for each show while aligning with broader brand goals. He noted how significant changes brought on by Disney have influenced FX’s direction, particularly in how audience engagement is prioritized in the storytelling process.
Lucas Shaw highlighted HBO's recent struggles, pointing out that despite being a trailblazer in premium storytelling, they face immense pressure from the evolving landscape of streaming that demands more agile and data-driven content strategies.
Landgraf also elaborated on the challenges presented by the decentralized power dynamics among streaming services. He argued that while it allows for creative freedom, it can also lead to inconsistencies and diluted brand identities, making strategic curation more complicated.
The conversation delved into 'Shogun' and 'The Bear,' illustrating how each project came together within the current industry climate. Both Landgraf and Shaw reflected on the challenges of sustaining momentum across seasons, especially in light of viewer preferences shifting in real-time.
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