Too often, businesses make people jump through endless hoops just to cancel a subscription. The FTC's rule will end these tricks and traps, saving Americans time and money. Nobody should be stuck paying for a service they no longer want.
The heart of the new rule requires businesses to provide simple ways to cancel subscriptions. Any subscription that can be signed up for online must be able to be canceled online.
Customers cannot be required to talk to a live agent or chatbot to cancel if that wasn't required for sign-up. Cancellation must always be easy and accessible.
Businesses offering 'negative option marketing' are prohibited from misleading customers and must disclose terms clearly before accepting payment, ensuring transparency in subscriptions.
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