FTC Chair Lina M. Khan asserted, "People deserve to know upfront what they're being asked to pay - without worrying that they'll later be saddled with mysterious fees that they haven't budgeted for and can't avoid." This rule aims to enhance pricing transparency and save consumers from hidden charges.
Live Nation stated, "We've led the industry by adopting all-in pricing at all Live Nation venues and festivals and applaud the FTC's industry-wide mandate so fans will now be able to see the total price of a ticket right upfront no matter where they go to see a show or buy a ticket." This shows a shift towards greater transparency.
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