Today's youth, particularly Gen Zers and young millennials, are making earplugs essential concert gear, reversing past stigma and prioritizing hearing protection as a trend.
"She definitely tells me about all of her concert days and how she still has hearing damage from it," said Kass Adams, emphasizing the generational shift in awareness.
Fishburn recalls, "The earplugs way back then were those neon orange ones that were foam. Nobody wants to be seen with those in your ears."
Adams' experience at concert highlighted how earplugs "made such a big difference," showcasing the trend of this new generation prioritizing hearing health.
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