The movement of humans was a core focus, drawing inspiration from Eadweard Muybridge’s studies, yet utilizing modern techniques like treadmills and burst photography.
After much trial and error, we settled on a more DIY, straightforward approach with stop-motion, allowing us flexibility without the cumbersome setup of pre-programmed lighting.
The integration of visuals was influenced by classic culture, notably the methods used in the 1989 Prince of Persia game and styles from films like 2001: A Space Odyssey.
Through a mosaic of split-screens and hypnotic colors, the campaign successfully balances dynamic walk-cycles with surreal, time-travel inspired visuals, creating a mesmerizing experience.
Collection
[
|
...
]