In the first half of 2023, family offices contributed significantly to startup financing, with 27% of total deal value driven by their investments, as per PwC.
Bruce Lee emphasized that founders should target family offices with an alignment in their operational sector, as it allows for strategic value beyond just capital.
Eti Lazarian pointed out that families often seek businesses complementary to their own, enabling collaboration and added value for both parties.
Family offices have a more personal investment approach, often stemming from emotional investments, leading to greater flexibility and patience in supporting startups.
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