ForceField is building a set of 'patent-pending' APIs dubbed MARQ, designed to authenticate content and combat deepfakes and spoofed evidence.
The issue of 'fake' content isn't going away, and it's a problem that has given rise to a swathe of startups that are tackling the problem.
While big tech companies like Google and Meta work to flag AI-generated images, startups like ForceField are innovating at the device level, ensuring verification in real-time.
ForceField's first product, called HashMarq, verifies content submissions and labels it as authentic, establishing a 'chain of custody' for media verification.
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