The collective decline in search visibility of major affiliate businesses has potentially cost these publishers over $7.5 million in lost traffic, highlighting vulnerability in their revenue models.
The ensuing drop in search visibility starting from July saw dramatic reductions of up to 97% for Time Stamped, indicating a significant shift within the pricy competitive landscape of digital revenues.
The affiliate strategies employed by these major publishers were once lucrative, leveraging third-party brands, yet the current visibility collapse illustrates a vulnerability in this otherwise lucrative model.
Many analysts are now coining the term 'parasite SEO' to refer to how these affiliate businesses have blended their operations, making it hard to differentiate their affiliate strategies from their primary branding.
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