"This is a major milestone for our company. Søren is undoubtedly one of the most knowledgeable people in the industry, and the fact that his faith in Flowering matches Johan's and mine makes us incredibly proud," said Artin Hodanloo, CEO and co-founder.
"We've recently established a new distribution channel, and with this service and Søren Flemming Larsen's involvement, we are well-positioned to increase awareness of Flowering. First in Zealand, then across Denmark, and eventually abroad," said Artin Hodanloo.
Flowering's bouquets are crafted exclusively from environmentally certified flowers, blooms from local producers, and surplus flowers, significantly reducing their environmental impact. According to the industry's first life cycle analysis conducted by the Danish Technological Institute, Flowering's bouquets have a 35% lower CO2 footprint compared to traditional bouquets.
Søren Flemming Larsen, the former CEO of Interflora, has invested in the company, bringing his extensive industry expertise to their growing business.
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