First Black president of an MLS team talks sustaining growth amid $775 million valuation and record attendance numbers
Briefly

Danita Johnson became the first Black executive to lead an MLS club, marking a significant milestone in sports management and representation.
Johnson emphasized the transformative potential in both leagues, stating that they are at a key point of growth and change, especially with the upcoming World Cup in 2026.
The MLS has reached record attendance numbers, with more than 11 million fans this season, showcasing the increasing popularity and engagement with soccer in the U.S.
Johnson credits her experience in the WNBA and NBA for equipping her with top-tier business practices essential for the operational excellence needed in MLS.
Read at Fortune
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