FILA+ Debuts with Global Activations, Merging Tradition and Modernity in Sportswear | stupidDOPE
Briefly

from stupidDOPE4 months ago
The highly anticipated launch of FILA+, the new sportswear label from the heritage brand FILA, has been making waves in major fashion capitals worldwide.
stupidDOPEhttps://stupiddope.com/2024/10/fila-debuts-with-global-activations-merging-tradition-and-modernity-in-sportswear/
FILA+ is positioning itself as the ultimate blend of sportswear and fashion, serving as a testament to this bold vision through global activations.
stupidDOPEhttps://stupiddope.com/2024/10/fila-debuts-with-global-activations-merging-tradition-and-modernity-in-sportswear/
The journey began in August at Dover Street Market London, where FILA+ took over the space with an installation and an in-store cocktail event.
stupidDOPEhttps://stupiddope.com/2024/10/fila-debuts-with-global-activations-merging-tradition-and-modernity-in-sportswear/
On the West Coast, the experience continued with a unique activation at The Webster Los Angeles, featuring an intimate dinner at the iconic Chateau Marmont.
stupidDOPEhttps://stupiddope.com/2024/10/fila-debuts-with-global-activations-merging-tradition-and-modernity-in-sportswear/
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#fila #fashion #sportswear #activations #modernity
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