Groceries are shaping up to be a top spending priority for younger generations, outpacing restaurants, bars, travel, beauty, apparel, and fitness.
Millennials are also becoming parents, which means they spend more on themselves, their partners, and their children, a notable shift from 2018.
One 23-year-old Gen Zer told Business Insider by text that he spends about $130 on groceries for a week and a half.
The success of the canned water brand Liquid Death exemplifies young people's willingness to spend on flashy food and beverages, now valued at $1.4 billion.
#grocery-spending #generational-spending-trends #inflation-impact #consumer-behavior #food-and-beverage-trends
Collection
[
|
...
]