Fear growing that health of 10bn tourism sector is under severe threat

Stakeholders are increasingly alarmed about the health of Ireland's €10bn tourism and hospitality industry. A significant 64% of operators reported a decrease in profits this year, prompting calls for immediate action. The industry is facing mounting pressures due to a lack of competitiveness, with families looking abroad for better-priced holiday packages. As the UK’s new Labour government aggressively courts Irish aviation business, the time has come for a strategic re-evaluation to ensure Ireland remains an attractive holiday destination.

The tourism and hospitality sector's competitiveness is crucial, especially when families have the option of cheaper holiday packages abroad. There is a rising trend of potential visitors switching to other destinations due to the higher costs associated with Irish tourism. Stakeholders have voiced that it is essential for the new government to prioritize policies that enhance the attractiveness of Ireland's tourism offerings, address economic challenges, and ensure a vibrant future for this vital industry.

Read at Independent