The FCC's Enforcement Bureau took significant action against Identidad Advertising Development for transmitting scam calls that impersonated legitimate banks, which is critical for consumer protection.
FCC Chairwoman Jessica Rosenworcel emphasized the importance of federal and state cooperation in combatting fraudulent scams, stating, 'We cannot allow scammers to target families with fake transaction alerts.'
The cease-and-desist letter issued requires Identidad to stop its illegal robocall campaign immediately, warning of consequences for non-compliance, which may include blocking by providers.
Loyaan A. Egal from the Enforcement Bureau described the fight against Communications-Fraud-as-a-Service (CFaaS) as a top priority, highlighting the role of companies like Identidad in facilitating fraud.
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