The FAT Karting League (FKL), co-founded by motorsport professionals, addresses the high costs of karting that hinder entry for many aspiring racers. With a focus on accessibility, particularly for low-income children and underrepresented groups, FKL reduces costs by 96%. The league's identity, designed to appeal to diverse backgrounds, merges themes of racing and 1990s gaming, emphasizing fun and inclusivity. Their logo updates existing branding while reflecting the forward-thinking vision of cultivating future champions, including potentially the first female F1 champion through the league.
Every Formula 1 driver started out in a go-kart. It's the first step towards a professional career in motorsport - but at a spiralling cost to parents.
The FAT Karting League (FKL) wants to change this. Co-founded by Formula 1 engineer Rob Smedley and founder of FAT International Ferdi Porsche, the programme reduces racing costs by 96 per cent.
They also wanted to produce a timeless and inclusive design that would speak to children and families of all genders, ethnicities, and financial backgrounds.
As Ferdi Porsche has said: 'The first female F1 champion will come from FAT.'
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