Myntra's M-Now offers same-day to instant delivery, starting operations in Bengaluru with plans to expand, providing customers access to 10,000 styles in fashion and beauty.
The launch of M-Now positions Myntra at the forefront of quick-commerce in India, catering to rising consumer expectations for fast and efficient delivery of products.
Quick commerce is thriving in India as consumers increasingly rely on smartphones and e-commerce for convenience, projecting a significant market growth to $42 billion by 2030.
Myntra's initiative reflects the evolution of consumer preferences towards faster delivery not just for essentials but also for fashion, with a vast increase in product offerings expected.
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