Populism, more than other political movements, requires an audience to thrive; without a receptive followership, it risks fading into obscurity and irrelevance.
The media plays a crucial role in amplifying populist messages, both by supportive platforms and those critical of it, creating a cyclical engagement with populism.
In many democracies, especially in Britain and the US, right-wing populism dominates, thriving on the engagement and distortion offered by mainstream right-wing media.
Populism's growing influence reshapes political discourse and often overshadows significant political issues, as seen in the current atmosphere surrounding parties like Reform UK.
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