EXCLUSIVE: Benefit's Holiday Benemart Goes From Selfridges to Virtual World
Briefly

"We really wanted to have just the best place for our customers to experience the brand. So we knew we wanted to be continually adding on new features that are fun and exciting for customers to experience."
"Having a holiday set that is something that you're not expecting was really our goal. It fits Benefit's broader ethos of showing up in unexpected places and ways."
Read at WWD
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