"In order for us to try to fulfill the vision and really make it the place that we wanted to make it, we're like, 'OK, screw it. We'll do this ourselves and we'll just try to get it done,'" Aljaff said, looking back at the moment the team decided to roll up their sleeves and take on the DIY project which cost more - both money and muscle - than they typically expend behind the bar.
"We've been involved in everything, and it's scary and it's a lot, but the cool thing about when you design it yourself and conceptualize it and then make it into a physical thing is when it's full of people and they're enjoying it, it's going to be super rewarding."
"The duo was the talk of the town last summer after hosting a packed pop-up in Midtown and a who's-who cocktail party at Overstory in the Financial District, all to stir up excitement for their new bar opening in August at 97 First Ave."
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