The article previews several upcoming movie trailers set to air during the Super Bowl, focusing on 'Novocaine', starring Jack Quaid as a man devoid of pain sensation, who must save his kidnapped crush. Other highlights include 'Captain America: Brave New World', premiering soon after the big game, and a new Smurfs movie featuring Rihanna as Smurfette. The article also notes the strategic marketing approach of other studios, such as the new Superman film, which opts to unveil its trailer at a light-hearted Puppy Bowl event.
Jack Quaid stars as a dude who doesn't feel pain in his new movie Novocaine. He has to rescue his crush after she was kidnapped from their job.
The upcoming Superman movie is keeping its secrets close and will air its trailer live during the Puppy Bowl, leveraging the joyful atmosphere.
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