The ASA is investigating Stake's use of viral images for advertising, focusing on whether these posts contravene gambling regulations, especially regarding their appeal to children.
Stake has been accused of unofficial advertising through social media posts that might violate the UK's gambling advertising code by appealing to young demographics.
The ASA's inquiry stems from the observation that most of these viral posts could strongly appeal to young audiences, raising concerns about the promotion of gambling.
The trend reflects marketing tactics similar to those of influencer Drake, who prominently features the Stake logo in his betting-related posts, potentially targeting a younger crowd.
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