The European hotel market is leading in price parity by outperforming OTAs and Metasearch engines, providing hotels real-time control of their pricing distribution strategy.
In October 2024, Europe improved its pricing during 'Peak' season with over 48% of direct rates better than third-party channels, marking a notable upturn in success.
By October 2024, Eurostars took the lead in pricing strategies, achieving a 39% increase in rate distribution for direct bookings, significantly improving from the previous year.
While cities in Europe excelled in direct booking rates, locations like Macau and Las Vegas have faced heightened competition from OTAs, highlighting a shift in market dynamics.
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